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Results: 76
Book Review
In recent years, wearable and mobile technologies have been applied in different domains such as medical, personal safety, sports, and lifestyle computing (Cheng & Mitomo, 2017). Wearable technologies may help users bring their...
Published by: IGI Global
The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing
The purpose of this study was focused on exploring the relationship among the fans’ preferences, fans’ para-social interaction, and fans’ word-of-mouth. A survey consisted of 21 items based on the literature review and developed...
Published by: IGI Global
Behavior Analysis of Customer Churn for a Customer Relationship System
This article describes how the bank industry in Taiwan must function in today's tough and fiercely competitive domestic credit card market and subdued global market. Banks are increasingly emphasizing the importance of retaining...
Published by: IGI Global
Do You Speak Chinese, Mandarin, or Cantonese? An Explanation Based on a Native Chinese Speaker’s Early Experience
Cheng Li
Dec 20, 2018
This article reports on my early experiences with learning and speaking varieties of Chinese, responding to the curious questions on the power relationship between Mandarin and other dialects in China today. A series of...
Published by: The Morning Watch: Educational and Social Analysis
Typological Parameters for the Lexica-syntactic Structures of High-digit Numerical Expressions
Cheng Luo
Jul 30, 2013
The objective of this paper is to explore the lexico-syntactic structure of high-digit numerical expressions (henceforth HDNEs), normally with 4 digits and more, and to propose a set of typological parameters to account for...
Published by: Atlantic Provinces Linguistic Association
Grammatical Relations, Transitivity and Ergativity
Cheng Luo
Sep 05, 2013
Keenan and Comrie's Accessibility Hierarchy (AH) applied to clefting predicts greater c1eftability of subject (s U) than direct object (DO). However, in some Eastern Austronesian languages, particularly Tongan, some transitive...
Published by: Atlantic Provinces Linguistic Association
User Identity Hiding Method of Android
Yi Zhang
Jul 01, 2020
With an 86.1% global market share, Android takes the top spot smartphone operating system. Due to its open environment, Android suffers from various kinds of attacks, which cause a serious privacy leakage problem. To protect...
Published by: IGI Global
AI for Health-Related Data Modeling
Na Cheng
Jul 01, 2022
Data modeling of health-related data from Data Center (DC) has positive effects for health monitoring, disease prevention, and healthcare research. However, health-related data has the characteristics of huge, high-dimensional...
Published by: IGI Global
Application of an Improved Clustering Algorithm of Neural Networks in Performance Appraisal Systems
Yun Yi
Feb 21, 2022
With the development of economic globalization, human resource competition has long become the key core of enterprise development and peer competition. Reasonably Formulating an enterprise’s employee performance appraisal...
Published by: IGI Global
Assessing the Technological Pedagogical Content Knowledge of Pre-Service Science Teachers at a South African University
The purpose of this study was to investigate preservice science teachers' proficiency levels regarding their practical knowledge of technological pedagogical content knowledge (TPACK-P). A sample of 103 third- and fourth-year...
Published by: IGI Global
From Visual Culture in the Immersive Metaverse to Visual Cognition in Education
Hsiao-Cheng Han
May 22, 2020
This chapter discusses visual culture in the immersive metaverse through the visual cognition lens. Visual cognition pertains to how we learn through visual means. As educators, we should be aware of how our students learn...
Educational Technologies Education Educational Technologies Computer Science and Information Technology
Published by: IGI Global
The Effect of Online Reviews on Movie Box Office Sales
Due to the rapidly growth of social media, potential moviegoers always depend on the online reviews to make their purchase decisions. Film companies need to know what aspects of reviews will drive sales up or down. This study...
Published by: IGI Global
Manipulating Temporal Cues and Message Concreteness for Deal Communication
Yi Liu
Apr 01, 2020
Online merchants often use social media to communicate deal messages to directed consumers, but they face the fundamental challenge of how to effectively communicate deal messages to these consumers using that medium. This...
Published by: IGI Global
User's Segmentation on Continued Knowledge Management System Use in the Public Sector
Chi-Cheng Huang
Jan 01, 2020
Knowledge management systems (KMS) can help an organization support knowledge management activities and thereby increase organizational performance. This study extends the expectation-confirmation model for predicting mandatory...
Published by: IGI Global
The Impact of Risk-Aware Consumer Trust on CB E-Commerce Platforms and Purchase Intention
Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits....
Published by: IGI Global
Tourism-Driven Mobilities
Mobilities discourse, regardless of its vital significance in day-to-day life, is under examined. It draws researchers' attention at theoretical level showing significant absence of empirical studies. The absence of a scale to...
Published by: IGI Global
A Fuzzy Adaptive Firefly Algorithm for Multilevel Color Image Thresholding Based on Fuzzy Entropy
Multilevel thresholding image segmentation has always been a hot issue of research in last several years since it has a plenty of applications. Traditional exhaustive search method consumes a lot of time for searching the...
Published by: IGI Global
Effect of Technological Innovation Inputs on Global Value Chains Status
Under the backdrop of the continuous escalation of the Sino—U.S. trade friction, China's industrial development environment in global value chains (GVCs) has further deteriorated, research on the improvement GVC status of the...
Published by: IGI Global
Exploring the Influential Factors of Continuous Online Shopping Intention
Cheng-Mei Tung
Jan 01, 2022
This study explores consumers' continuous intention regarding online shopping in Taiwan. The technology acceptance model and expectation confirmation model are integrated to explore the influential factors in the continuous...
Published by: IGI Global
From Visual Culture in the Immersive Metaverse to Visual Cognition in Education
Hsiao-Cheng Han
Dec 19, 2022
This chapter discusses visual culture in the immersive metaverse through the visual cognition lens. Visual cognition pertains to how we learn through visual means. As educators, we should be aware of how our students learn...
Virtual Communities & Virtual Reality Computer Science and Information Technology Human-Computer Interaction Media and Communications Social Sciences and Humanities
Published by: IGI Global
Autocorrelation Regression Model Analysis and Selection of Cross-Border RMB Settlement From 2011 to 2020
With China's continuous opening to the outside world, changes in the international environment and the operation of the cross-border RMB settlement system (CIPS), the scale of cross-border RMB settlement has fluctuated...
Published by: IGI Global
The Design and Practice of Library Maker Service in Shenyang Normal University
Library maker services are a current focus of the industry's theoretical research and practice. With the popularization of the maker movement and the development of “mass entrepreneurship and innovation” in China, the library...
Published by: IGI Global
Service Investment and Pricing Strategies in E-Commerce Platforms With Seller Competition
With the development of the two-sided market, many platform enterprises classify their users into different types and cooperate with them with different strategies. The extant literature mainly explores the pricing and...
Published by: IGI Global
Frontiers and Trends of Blended Learning Research in China Based on Visualization Analysis of CNKI Database
In this paper, CiteSpace is used to conduct metrological and visual analysis of the core journals of blended learning research (2003-2021) collected by the China National Knowledge Infrastructure (CNKI). The results show that...
Published by: IGI Global
Research on System Risks of “Internet + Supply Chain Finance” Based on SNA, Dynamic Evolutionary Game, and Bayesian Learning Principle Simulation
Under the background of "Internet +", the supply chain financial model and process have undergone profound changes. Firstly, through the social network analysis, the correlation between the participants in the Internet + supply...
Published by: IGI Global
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